Strengths- Baskin Robbins ice cream is overall a good product. Corporate uses excellent marketing strategies to promote all new products, along with cakes. Baskin Robbins offers cakes for all events and holiday's.
Weaknesses- Owning a franchise can be difficult to maintain. It is your responsibility to keep up with your stores constant upgrades and remodeling. It is very possible to have a new store that has only been open for 3 or 4 years, that corporate can make you remodel. Unlike corporate stores, remodeling cost will come directly out of your pocket.
Opportunities- You are able to open multiple stores.
Threats- The major threat to owning an ice cream store is off season. Customer's want ice cream when it is hot outside, not in the freezing cold winters. Although, in the winter month's in order to keep sales up it is important to sell many cakes.
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