Pricing Strategy

I would have to say that there hasn't really been any pricing differences since the downturn in the economy. The only thing that has been on sale and has stayed on sale are pre-pack half-gallons. Original costs are about $6.50 but they have been on sale for the past year for $4.50 or 2 for $8.99. They were originally 2 for $8.00 but they were marked up. Either way they are still a good deal and a big sale. Also, you can find coupons in the mail or paper that give good deals as well. Such as a 2 scoop cone or cup for $1.99 opposed to the original price of $2.99. That is a whole $1.00 off 2 scoops of ice cream. That's a lot for something so small.