Conducting a Feasibility Analysis

Owned by Dunkin Brands and is 100% franchised. Total global systemwide sales of $1.4billion with 2,692 U.S. shops in 46 states and District of Columbia and 3,321 international shops in 35 countries. Industry as a whole has high profit margins. Trends that are shaping the future include continually coming up with new ice cream flavors. Opportunities to spread include healthier ice cream such as, reduced fat, sugar free, etc. The industry is somewhere in between young and mature.